Cia Maritima Swimwear Celebrates 20 years of trend setting Fashion
This year marks the 20th anniversary of Cia Maritima swimwear. “The collection was launched in its native Sao Paulo in June 1990. Since its inception, Cia.Maritima has staged annual runway shows in Sao Paulo, and has also shown on the runways of New York, Miami and Europe. In its shows, the collection has been worn by the world’s top models including Giselle Bundchen, Naomi Campbell, Karolina Kurkova and many others. The swimwear has also been seen on the beach on such celebrities as Blake Lively, Whitney Port and Denise Richards. Considered the most trendsetting and sought after beachwear brand in Brazil, Cia.Maritima was launched by Benny Rosset in 1990. In Cia.Maritima, Benny created a unique collaboration with Sao Paulo textile giant, The Rosset Group. The benefits of the latest technology and years of expertise of The Rosset Group are integrated into the fabrics of Cia.Maritima, while each piece incorporates detailed handwork, delicate craftsmanship and intricate details. Cia.Maritima is designed as a high-end boutique brand with very select distribution. From the development of exclusive prints to ensuring its strong standards of excellence, Benny personally oversees every detail to realize Cia.Maritima’s commitment to “continually enhancing the beauty of women.” We are proud to share a small part in the success of Cia Maritima USA and offered their amazing swimwear to discerning clientele for several years now. Recently, we met for a sneak peak at the 2011 collection at the Miami Swim Show this past July 17th which will be available for sale starting in "October" at fine Boutiques and online shops such as Butterflies and Bikinis. Pictured here on the left is Dave, owner of Stylewest and Cia Maritima USA, next to him in the middle is Lindsay, the US Salesmanager, who is awesome and a great support over the years, and Linda to the right Co-Owner of Butterflies and Bikinis. The 2011 collection draws its inspiration from Morocco and its rich combination of earthy tones, eye-catching jewels and bohemian luxuries. Offering metal and mother-of-pearl trimmings, rich prints and colorful embroidery, the new collection is defined by Benny as “vintage beach chic.”Designer Yves Saint Laurent and socialite Talitha Getty, who in the 1960s both adopted Morocco as a second homeland, fueled the season’s passion for Moroccan culture. The collection’s bikinis and range of cover-ups – from kaftans to harem pants to tunics – can all be traced to styles made popular by the two fashion icons. Colors match the exotic hues found in the silks, jewels and metalworks of the Moroccan markets. Light fabrics abound, including viscose voile, cotton crepe, mesh and liganeti. The new collections is fantastic and sure it will be a huge hit this coming season being adorned by Hollywoods Hottest celebrities and gracing the Covers of the world's top Fashion and Swim Magazines.